The 5th of August is coming and the teams that will take part at the Olympic Games in Rio are starting to present their official uniforms.
Fashion and sport are getting closer and closer and a new trend emerged, called “Atlh-leisure“. The term means that many big brands of the fashion universe are focusing more and more on sportswear, giving birth to innovative collections based on the encounter of “smart” fabrics and sartolial heritage.
Starting from Italy (forgive me this first place), Giorgio Armani signs the outfits of the team with the brand EA7, as he did for the London Olympic Games in 2012.
Federica Pellegrini will be the standard bearer of our team.
Still speaking of intenational sport competitions, Ermanno Scervino drew the uniforms of the Italian team at the European Football Championship 2016 (that will take place in France in June and July).
As for Canada, the two brothers of DSquared2 (Dan e Dean Caten, them also Canadian), designed the collection.
Stella McCartney and Adidas (they already produce a capsule collection) will provide the British team with the perfect outfit:
Sportscraft is the brand of the Australian team :
The uniforms of the Russian team, have been presented at the Tretjakovskij museum, in the section dedicated to the russian art of the XX century and they are signed by Bosco. Unfortunately, Russia will know if its team will take part at the Olympic Games only the 17 June, because of several accusations of doping that caused its exclusion.
And finally, a special case: South Korea. Its uniforms have been designed to protect the athletes from the Zika virus, so they are made of a special insect-repellent fabric (of course with long sleeves and long pants).
It worths noting that the Chinese brand 361 Degrees (5 billions renmimbi), signed a contract with the Brasilian committee in order to produce the uniforms of the technical staff and volunteers.