Two weeks ago a friend came visit me in New York and I couldn’t miss the chance to show him around and go back to some of my favorite places. One of these places is the Chelsea Market. I know it’s touristy and commercial and bla bla bla but I simply love it even if it makes you pay certain things the double of what you’d pay somewhere else. One of the reason why I like it so much is that you can always find some cool piece of art exposed, some new artist (or not so new) having a mini exhibit here and there and that’s simply inspiring. This time I had to drag my so-not-into-fashion friend into the exhibition space in the middle of the market when I saw mannequin with fancy/weird dresses on. He couldn’t stop me, it was too curious!
Once in I realized that of course I was attracted by it. As an Italian, fashion lover and foodie, how could I not like the concept?
The name of the exhibition was “L’Eleganza del cibo” (The Elegance of Food) curated by Bonizza Giordani Aragno, professor at the IED (Istituto Europeo del Design), and Stefano Dominella, CEO of Gattinoni. The whole concept was to explore the relationship between fashion and food with 58 dresses and accessories, some specifically made for the exhibition.
As I said in my article about Massimo Bottura one of the pillar of Italian culture is food, but Italy is also known all over the world for its importance in the fashion world so it’s no surprise that during Milan’s 2015 Expo Stefano Dominella was asked to show the world how these two important side of our culture are connected. So Mr Dominella decided not only to show what the most famous Italian fashion houses already did but also to give the opportunity to new designers to show their talent with new pieces.
Looking at the how the pieces are showed is obvious that they looked at the natural primordial connection between food and fashion, the first piece is infact a gown made of pine bark, to go on with the food as a decoration or inspiration. Sometimes the food is only printed, sometimes is replicated to create bags or hats and in some case we see the food as a material. Some of the most curious pieces were infact really made of bread, licorice or popcorn.
The last thing closing the exhibition is a bunch of dresses hanging from the ceiling reflecting in the mirror on the floor. They’re all fluffy white clouds of tulle and while probably the intention
was to refer to the natural clouds, in my mind it was just dreamy, puffy cotton candy.
Unfortunately the exhibition is over already but hoping you’ll be able to see it one day somewhere in the world, here are some of the photos!