Florence is a small city, full of ancient streets and buildings and a lot of traditional historical activities and festivities. Cradle of Italian culture, it always provides surprises for its citizens and people coming from all over the world.
Some days ago I had a walk in the centre of the city, it was a really beautiful day: the sun was shining and there was that kind of atmosphere that only comes out in fall, with that sort of reddish, warm air and some blasts of cool wind that shake your bones for the first time after a summer of 35° Celsius.
I’m too romantic, I know.
Anyway, there’s a special street in Florence called Via de’ Tornabuoni, which is a very luxurious place in the city where you can find all the High Fashion names, from Gucci to Celine and Blumarine, Fendi, Tiffany & Co. and so on.
At the end of this beautiful street there’s a small square, called Piazza Santa Trinita, which is very special to me, just for one reason: there you can find Salvatore Ferragamo building .
It is a very ancient one and it is called Palazzo Spini Feroni. The palace was built starting from 1289 for a very rich merchant and politician (Geri Spini), whose family already owned the land because it bought it from the monks of Santa Trinita after the flood.
At that time it was the biggest private building of Florence, competing with Palazzo Vecchio, that was built in the same years as well.
Palazzo Spini Feroni was then bought by the City of Florence in 1846 and used as headquarters during the years of Florence as Capital of Italy (1865-1871).
In 1881 the City of Florence sold it to one of the most important Banks in Tuscany, the Cassa di Risparmio di Firenze.
Finally, in 1938 Salvatore Ferragamo bought the entire palace, to use it as company and main boutique for his activity of designer of shoes and leather products.
In 1995 Museo Salvatore Ferragamo was opened.
After this little historical reference (compulsory to understand how ancient Florence is ), we can come to the core of this post.
At Salvatore Ferragamo Museum there’s an exhibit still in course now, which started in May and will finish the 7th of April 2017, called “Tra arte e moda”.
This exhibition is part of a more complex and wider cultural program promoted by Salvatore Ferragamo Museum and Fondazione Salvatore Ferragamo, joined by the National Central Library in Florence (Biblioteca Nazionale Centrale), Galllerie degli Uffizi (Galleria d’arte moderna, Galleria del Costume di Palazzo Pitti), Marino Marini Museum and Museo del Tessuto in Prato.
The aim of the project is to understand the dialogue between the two worlds of art and fashion: contaminations, overlapping and collaborations starting from the Pre-raphaelites to Futurism, Surrealism and Radical Fashion.
I visited the exhibition and I’m still amazed, so I would like to share this experience with you all. It is just to stimulate your curiosity if you’re fashion and art lovers.
The whole exhibition itinerary is focused on Salvatore Ferragamo’s work, his inspirations and vanguards of the Twentieth Century and the collaborations with other ateliers of the ‘50s and ‘60s, or the birth of the “culture of celebrities”.
Down below you can find some pictures I took there.
The other interesting exhibition linked with the one of Ferragamo, is in Prato (a city near to Florence) at the Museo del Tessuto.
Prato has been a very important city in Tuscany and Italy for its production of fabrics. It has been one of the crucial industrial districts in Italy for the fashion industry throughout history. That’s why you can find there a Museum specifically addressed to Fabrics.
The exhibit there is called “Tra Arte e Moda. Nostalgia del futuro nei tessuti d’artista del Dopoguerra.” (“Between Art and Fashion. Nostalgia of future in the artistic fabrics of the post-war period.”) and it will be open until 19 February 2017.
It will definitely be my next visit.
Would you like to come with me?